For this assignment you will examine older popular magazines. These magazines, like Life, Time, Newsweek, etc. are all located in 1West of Wilson Library. They are all in the call number range AP2. They are shelved in 2 separate areas however, the regular shelves and the Oversized shelves – for large magazines like Life.
Using only magazines from before 1960 scan through them looking for ads about food or food products (sorry, no booze or tobacco products). On your blog comment on these ads. You may choose one ad specifically, several ads, or make overall observations about the ads in general, comparing them to both today’s advertising and food. Please analyze the social aspects of how food is portrayed – how people are positioned, dressed, interacting, etc. as well as the food, the ad’s message, etc. Also comment on how food is packaged, etc. List the magazine(s) that hosted your ads, and the date.
I’m recommending the following publications, but you are not limited to them:
(in the Oversized shelves)
Life
New York Times Magazine
Vanity Fair
(in the regular shelves)
Time
Newsweek
The New Yorker
The Atlantic Monthly
As always, your post should be a minimum of 200 words. Please include, at the end of your post, a recommendation for an academic/scholarly article that deals with the issue of food and advertising (the article doesn’t need to be old). Include the MLA citation for the article.
Posts are due by midnight Sunday, 5/18/08. Comments by midnight Monday, 5/19/08.
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